virtual assistants target market
Top 3 Virtual Assistant Opportunities
One of the great things about becoming a Virtual Assistant is you get to choose what services you want to specialize in and what type of clients you prefer to work with. You can specialize in anything you do well and can find clients to pay you to do for them. There are many possibilities today, but sometimes in can be hard to focus.
Should you specialize?
I think it’s a good idea because focusing your business on fewer specialty services will generally allow you to charge more and avoid running yourself ragged trying to be everything to all of your clients. If you are not sure where to start, here are 3 suggestions for popular services that are profitable, indemand and growing.
Social Marketing Specialist
Social media has boomed in recent years and is fast becoming one of the most effective ways for small businesses to marketing their products and services online. The challenge is most business owners and other entrepreneurs don’t have the time, skill or knowledge to keep up with Twitter, Facebook, LinkedIn or YouTube. Even if they get these setup, they often do it ineffectively and neglect to maintain these accounts. This is a great niche for VAs who enjoy this type of work.
Internet Marketing Virtual Assistant
Marketing businesses online is fast becoming a popular specialty. If you have an interest in internet marketing, this would definitely be a good specialty for you and you should have no problem finding plenty of clients. Most businesses today have a website but few business owners know how to effectively market their business online.
If you have a web site, you may already know quite a bit about blogging, social marketing and search engine optimization. With more and more websites being created every day, bringing traffic to your site is more challenging than in previous years.
With technology changing constantly, few business owners have the time or inclination to figure it all out and would love to outsource this task.
Most blog or website management is pretty straight forward. The problem is that it can be time consuming. Often a business owner just doesn’t have the time they need to manage their blog or website. This is where your skills can be a valuable service. Membership websites and forums both require a good deal of time. If you’re social, enjoy communicating with others and have the skills to manage a website consider this type of VA opportunity.
To find a blog or website management position consider participating on marketing forums. There you’ll find a number of internet marketers who may need your services. Again networking pays off. You can also search freelance job boards and virtual administration job boards specifically. When you’re searching make sure to check out the “technical” job postings. Many people place website management positions under the technical category.
Learn how to Get Started as a Virtual Assistant in 30 Days or Less!
Choose Virtual Assistant Niche
Many Virtual Assistants work as generalist and offer a wide variety of services, however there are many advantages to focusing your business on one or more specialized services.
The virtual assistants who learn specific specialty skills that are highly sought after today will build a more profitable business.
Learn more about how to choose your Virtual Assistant Niche…
Virtual Assistant Qualifications
A virtual assistant’s goal is to form a partnership with a business or entrepreneur and assistant them in running and building that business. This means they need to have experience with a variety of software packages, excellent writing, proofreading and grammar skills, as well as an understanding of business procedures. Many virtual assistants also have expertise in bookkeeping, Internet, graphics or web design, and marketing.
Now is a good time to think about becoming a Virtual Assistant as more businesses are looking to outsource many administrative functions rather than hire more full-time employees.
Learn more about the qualifications for Virtual Assistants…
Find Your Ideal Client
Virtual Assistants with many skills can go after a rather large market; however, it is best to define your ideal client and concentrate on that target market segment. Virtual assistants can run themselves ragged trying to do everything for a client and can get into trouble when trying to perform services they are not really competent to provide. It’s best to clearly define where you excel, what your strengths are and look for a market that needs services based around those skills.
Here are some questions to help you choose a market and your ideal client…
Social Media Marketing is a Hot Niche For Virtual Assistants!
It is always exciting to uncover hot and profitable new niches for your Virtual Business. While there are a variety of virtual services you can offer your clients, Social Media Marketing continues to be very in-demand” service and this particular niche will continue to grow as more and more people are using Twitter and Facebook websites to find services and connect with people.
Not only can you use your expert knowledge of social media to promote your own virtual assistant business, you can help build your client’s business with social websites as well.
Small business owners are confused and scared of social media and many don’t have a clue where to begin. This is where a social media expert can save the day.
Along with the many services you can provide as virtual assistant and partner to your business clients, you can help them find clients and grow there business with social media.
Not an expert in social media? No problem! Don’t let that stop you because you can easily learn these skills and earn official certification as well.
Virtual Assistant Website Designer
Have you considered becoming a virtual assistant website designer? If you are looking for a service specialty to focus your business on, or to have another service to offer businesses, a website designer may be something you should consider.
Every business needs a website…even if it is a small, simple website. It doesn’t have to be fancy, expensive or difficult to build. Today there are technologies that make it easier than ever to create websites for business clients.
Learn more about becoming a virtual assistant website designer…
Virtual Assistants need to define their Target Market
If you are considering becoming a Virtual Assistant, you need to define who your target market will be before you start your business. You need to know who your market is before you can determine what services to offer and how to market you business.
There are a variety of skills a virtual assistant can offer and different markets are looking for different skills. Virtual Assistants with many skills can go after a rather large market; however, it is best to define your ideal client and concentrate on that target market segment. Virtual assistants can run themselves ragged trying to do everything for a client and can get into trouble when trying to perform services they are not really competent to provide. It’s best to clearly define where you excel, what your strengths are and look for a market that needs services based around those skills.
That way you will build a business that you actually enjoy.